workshops
and lectures

Design Thinking

What’s in the lecture? Design Thinking is a methodology for driving innovation, developed over the past four decades at the intersection of business, academia, and design practice.
Its goal is to solve complex problems through creative ideas—while keeping a strong focus on user needs.

In this lecture, we explore the foundations of a method that fuels innovation across sectors—from Nike to municipalities in Israel—and discover how it can become a powerful tool for developing better services for your users.

Duration: Approximately 1.5 hours

Who is it for? Managers, entrepreneurs, and curious minds.

Ideation Workshop

What’s in the workshop? A strategic, creative, and dynamic workshop in which we tackle a real challenge from your organization.
We explore how to define the problem accurately and how structured, effective brainstorming can generate practical, high-impact ideas.

Duration: Approximately 3 hours

Who is it for? Cross-functional teams who want to develop more creative and focused solutions.

Data-Driven Decision Making

What’s in the workshop? How can data help us better define the problem?
What’s the difference between qualitative and quantitative data—and when should we use each?
And how do we ask the right questions to make informed decisions?

In this workshop, we explore practical tools for turning data into insight and insight into action.

Duration: Approximately 4 hours

Who is it for? Department leaders, decision-makers, and teams who want to turn data into meaningful insights.

Customer Journey Workshop

What’s in the workshop? How do we create a strong service experience?
What is a persona, and how do we step into the user’s shoes?

In this workshop, we map the user journey from start to finish, identify pain points, and define opportunities to improve and redesign the service experience.

Duration: Approximately 3.5 hours

Who is it for? Service managers and innovation teams who want to move from managing processes to designing user experiences.

User Research Workshop

What’s in the workshop? How do we truly understand what our users want, feel, or need?
How do we generate meaningful insights that shape the design of an initiative, service, or product?

In this workshop, we explore practical user research tools, including research mapping, in-depth interviews, observations, and insight analysis.

Duration: Approximately 4 hours

Who is it for? Program and project managers, product and development professionals, and social entrepreneurs who want to better understand and analyze their users.

Storytelling – How to Tell the User’s Story

What’s in the workshop? A practical, high-impact workshop for communicating ideas through design thinking tools.
We practice how to build a clear narrative, how to use data and human stories to persuade, and how to turn a CEO pitch into a story that’s impossible to forget.

Duration: Approximately 4 hours

Who is it for? Anyone who needs to mobilize, persuade, and influence — from department leads to spokespersons and entrepreneurs.

Embedding Innovation-Oriented Work Practices

What’s in the workshop? The good news is—you don’t have to be Apple to become an innovation-driven organization. In this workshop, we explore four simple, research-based principles for building an organizational culture that enables experimentation, learning, and creativity—and actively promotes innovation.
Together, we assess your organization, develop an innovation index, and leave with practical tools you can start implementing the very next day.

Duration: Approximately 3 hours

Who is it for? Senior leadership teams, department heads, and team managers

Design Thinking

What’s in the lecture? Design Thinking is a methodology for driving innovation, developed over the past four decades at the intersection of business, academia, and design practice.
Its goal is to solve complex problems through creative ideas—while keeping a strong focus on user needs.

In this lecture, we explore the foundations of a method that fuels innovation across sectors—from Nike to municipalities in Israel—and discover how it can become a powerful tool for developing better services for your users.

Duration: Approximately 1.5 hours

Who is it for? Managers, entrepreneurs, and curious minds.

Ideation Workshop

What’s in the workshop? A strategic, creative, and dynamic workshop in which we tackle a real challenge from your organization.
We explore how to define the problem accurately and how structured, effective brainstorming can generate practical, high-impact ideas.

Duration: Approximately 3 hours

Who is it for? Cross-functional teams who want to develop more creative and focused solutions.

Data-Driven Decision Making

What’s in the workshop? How can data help us better define the problem?
What’s the difference between qualitative and quantitative data—and when should we use each?
And how do we ask the right questions to make informed decisions?

In this workshop, we explore practical tools for turning data into insight and insight into action.

Duration: Approximately 4 hours

Who is it for? Department leaders, decision-makers, and teams who want to turn data into meaningful insights.

Customer Journey Workshop

What’s in the workshop? How do we create a strong service experience?
What is a persona, and how do we step into the user’s shoes?

In this workshop, we map the user journey from start to finish, identify pain points, and define opportunities to improve and redesign the service experience.

Duration: Approximately 3.5 hours

Who is it for? Service managers and innovation teams who want to move from managing processes to designing user experiences.

User Research Workshop

What’s in the workshop? How do we truly understand what our users want, feel, or need?
How do we generate meaningful insights that shape the design of an initiative, service, or product?

In this workshop, we explore practical user research tools, including research mapping, in-depth interviews, observations, and insight analysis.

Duration: Approximately 4 hours

Who is it for? Program and project managers, product and development professionals, and social entrepreneurs who want to better understand and analyze their users.

Storytelling – How to Tell the User’s Story

What’s in the workshop? A practical, high-impact workshop for communicating ideas through design thinking tools.
We practice how to build a clear narrative, how to use data and human stories to persuade, and how to turn a CEO pitch into a story that’s impossible to forget.

Duration: Approximately 4 hours

Who is it for? Anyone who needs to mobilize, persuade, and influence — from department leads to spokespersons and entrepreneurs.

Embedding Innovation-Oriented Work Practices

What’s in the workshop? The good news is—you don’t have to be Apple to become an innovation-driven organization. In this workshop, we explore four simple, research-based principles for building an organizational culture that enables experimentation, learning, and creativity—and actively promotes innovation.
Together, we assess your organization, develop an innovation index, and leave with practical tools you can start implementing the very next day.

Duration: Approximately 3 hours

Who is it for? Senior leadership teams, department heads, and team managers

Let's Talk

If you have a challenge, idea or need for organization – I am here to think and accompany you on the right path.

Let's Talk

If you have a challenge, idea or need for organization – I am here to think and accompany you on the right path.